Art Farms, along with its subsidiaries and affiliated companies, is committed to safeguarding your privacy. This Privacy Policy (the “Policy”) describes Art Farms’ policies and procedures regarding the collection, use and disclosure of the information collected through the Art Farms website, www.artfarms.org, mobile applications, and other affiliated websites owned and operated by Art Farms (the site, and any products and services provided by Art Farms are collectively referred to as the “Services,” which includes the Platform, as defined below). By using our Site or Services, you agree to the terms of this Policy.
1. Art Farms Service Overview
Each of the restaurants and other locations available through the Service (a “Venue”) has adopted Art Farms’ proprietary reservation and inventory management system (the “Platform”). The Platform interacts with the Venue to find available reservations, to secure, change or cancel online reservations, and to confirm that reservations were honored. Where reservations are placed directly with a Venue that uses the Platform, or through other third party reservation services that the Venue may use, information about patrons of a Venue (each, a “Guest”) is recorded in (or transferred to) the Platform to assist the Venue in managing the reservation and provide services to such Guest. While an individual Venue’s reservation inventory is accessible to the Platform to perform these functions, other information that may be stored by a Venue (for example, credit card numbers) is not accessible to the Platform. Where a Guest may pay or enter payment information via the Platform (either to hold a reservation, or for services received at a Venue), payment is processed by a third party payment processor such as Stripe and information about that payment is subject to such processor’s policies. Note that in no case does Art Farms store credit card or payment information on the System; all such information is held by our third party payment processor(s) or the Venue itself.
2. Types of Data We Collect
“Personal Data” means data that allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data or that may independently, or in connection with other information, be used to identify you. “Anonymous Data” means data that is not associated with or linked to your Personal Data; Anonymous Data does not, by itself, permit the identification of individual persons. We collect Personal Data and Anonymous Data, as described below.
A Note on Users. Art Farms customers are the Venues (or agents that Venues have contracted to handle their reservations), and only Venue employees or agents have Accounts (as defined below) with Art Farms. Guests do not have Accounts on the Platform. Except where provisions are specific to Registered Users, Accounts, or Guests, all the terms of this Policy apply equally to both Guest and Registered User information.
Information You Provide to Us.
- We may collect Personal Data from you, such as your first and last name, gender, e-mail and mailing addresses, and password when you create an account to use the Services (“Account”). Only representatives of a Venue may create an Account (each such individual, a “Registered User”).
- If you access the Services on your mobile device, we may collect your phone number and the unique device id number (Registered Users only).
- When connecting to our Services via a service provider that uniquely identifies your mobile device, we may receive this identification and use it to offer extended services and/or functionality (Registered Users only).
- If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply.
- If you participate in a survey conducted via the Services, we may collect additional profile information.
- We may also collect Personal Data at other points in our Site or Services that state that Personal Data is being collected.
Information Collected from Third Parties.
- When a Venue takes a reservation directly from a Guest, or receives such information from a third party service or platform, Personal Data about the Guest is recorded in the Platform. In addition, Guest notes (such as dining preferences) may be recorded in the Platform by Venue staff.
- When a Guest makes a financial transaction with a Venue via the Platform, we will collect all information necessary to complete the transaction, including credit card information. We do not store payment information directly on our servers, but this information may be shared with Venues and third parties as set forth herein.
- Purchase histories of Guests may be linked to the Platform by the Venue point of sale systems.
Information Collected via Technology.
Information Collected by Our Servers. To make our Site and Services more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.
Log Files. As is true of most websites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, administer the Site, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Services to our users’ needs. For example, some of the information may be collected so that when you visit the Site or the Services again, it will recognize you and the information could then be used to serve advertisements and other information appropriate to your interests. Except as noted in this Privacy Policy, we do not link this automatically-collected data to Personal Data.
Cookies. Like many online services, we use cookies to collect information. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site. Site areas accessible only to Registered Users require that your browser accept Cookies. Art Farms uses Cookies to verify that you are properly signed in, to display information for your primary location, and to highlight your pending reservations, for example. We may also use Cookies from time to time to measure your response to new aspects of the Services and/or emails in an effort to continually improve customer service and Services usability. Please be aware that a Cookie cannot spread computer viruses, retrieve any other data from your hard drive, or capture your email address.
You can erase or block Cookies from your computer if you wish to do so (your internet browser help screen or manual will thoroughly explain this process), but certain parts of the Services, as well as parts of the Site, may not work correctly or will not work at all if your browser is set not to accept Cookies.
The Site may contain electronic images (called a “single-pixel GIF” or “web beacon”) that are used to count users who have visited that page, or to access certain cookies.
How We Respond to Do Not Track Signals. We do not currently respond to “do not track” signals or other mechanisms that might enable Users to opt out of tracking on our Site.
Mobile Services. (Registered Users only). We may also collect non-personal information from your mobile device if you have downloaded our mobile application (the “Application”). This information is generally used to help us deliver the most relevant information to you. Examples of information that may be collected and used include your geographic location, how you use the Application, and information about the type of device you use. In addition, in the event our Application crashes on your mobile device, we will receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our Application. This information is sent to us as aggregated information and is not traceable to any individual and cannot be used to identify an individual.
Analytics Services. In addition to the tracking technologies we place, other companies may set their own cookies or similar tools when you visit our Site. This includes third party analytics services, such as Google Analytics (“Analytics Services”), that we engage to help analyze how users use the Site, as well as third parties that deliver content or offers. We may receive reports based on these parties’ use of these tools on an individual or aggregate basis. We use the information we get from Analytics Services only to improve our Site and Services. The information generated by the Cookies or other technologies about your use of our Site and Services (the “Analytics Information”) is transmitted to the Analytics Services. The Analytics Services use Analytics Information to compile reports on user activity. The Analytics Services may also transfer information to third parties where required to do so by law, or where such third parties process Analytics Information on their behalf. Each Analytics Services’ ability to use and share Analytics Information is restricted by such Analytics Services’ Terms of Use and Privacy Policy. By using our Site and Services, you consent to the processing of data about you by Analytics Services in the manner and for the purposes set out above. For a full list of Analytics Services, please contact us at [email protected]. We may also partner with ad companies to support our marketing efforts, including by serving you ads better tailored to your likely interests. If you don’t want to take advantage of these services, you may be able to opt-out by visiting
3. Communications and Disclosures
From Art Farms. Art Farms sends automated service messages to Guests via email and / or text pertaining to upcoming or recent Venue reservations or other core functions of the Services, such as confirmations, reminders, and/or invitations to provide customer feedback (“Service Communications”). In addition, Guests and Registered Users may also opt in to receive promotional notices, special offers, and other related information from Art Farms (“Marketing Communications”). You may always unsubscribe from Marketing Communications. However, so long as you use the Service, we may send essential Service Communications to the contact information associated with your Account.
From Venues. Venues may independently use the Platform to send Guests Service Communications and, if opted in by a Guest, Marketing Communications. Communications sent directly from a Venue via the Platform are subject to this Policy, but communications sent by a Venue outside of the Platform are subject to the the Venue’s policies and practices.
Third Parties. Art Farms will never sell, rent, loan or otherwise distribute any of your personal information (including but not limited to your name, email address, phone number or any other identifiable information about you) to any third party except as set forth in this Policy without your prior, express written consent.
Legally Mandated Disclosure. Notwithstanding anything to the contrary in this Policy, Art Farms may be required to disclose Personal Information in response to inquiries by formal law enforcement, or in cases permitted by the United States’ CAN-SPAM Act of 2003 (CAN-SPAM), the European General Data Protection Regulation and its implementing laws, Japan’s Personal Information Protection Act, or other laws governing the use and disclosure of Personal Information.
4. Accounts
Registered Users can view and manage their Account information, including any associated Personal Data, by clicking on the “Account” link at the top of the login page. Guests and Registered Users may at any time contact Art Farms at [email protected] or as set forth in Section 10 to request that all Personal Data be deactivated.
5. How Art Farms Protects Data
Art Farms uses a state-of-the-art, multi-layer encryption algorithm and makes its best efforts to ensure that all of your Personal Data and Account information is secure. Art Farms stores all Personal Data on secure servers. Art Farms continually monitors and implements changes and improvements that become available in the electronic data security industry to maintain the security of Personal Data in our possession.
6. A Note About Children
We do not intentionally gather Personal Data from visitors who are under the age of 13. If we learn that a child under the age of 13 has submitted Personal Data to Art Farms, we will attempt to delete such data as soon as possible. If you believe that we might have any Personal Data from a child under 13, please contact us at [email protected] or as set forth in Section 10.
7. Changes to this Policy
Any changes to this Policy will always be posted to this page of the Site, along with the effective date of the updated Policy. You should check this page periodically to stay abreast of any such changes. Art Farms will never make changes to the Policy that violate any applicable privacy laws. For any material changes to the Policy, we will notify you via email or by placing a prominent notice on the homepage of our Site.
8. Disclosure, Correction, Control of Personal Data
If you wish to have Art Farms disclose what Personal Data of yours it holds, and / or how Art Farms obtained such information, or if you desire the correction, suspension of use, or to be informed of the purpose of use of Personal Data by Art Farms, please contact Art Farms as set forth below. Art Farms will process such request in compliance with all applicable privacy laws, but may first confirm that such request has been made by you personally.
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